Thirty-five minutes from the U.S. border, the coastal city of Rosarito lies on the Pacific Ocean in the Mexican state of Baja.  Its proximity to San Diego, California and Tijuana make it a popular destination for visitors.  Though set in the foothills of the Peninsular Ranges, Rosarito enjoys a more uniform terrain than other locations on the peninsula.  Its wide range of activities and city life makes it an attractive destination for many holiday seekers crossing the border into Mexico.

Jesus Rosarito
Jesus Rosarito


The climate is sometimes compared to a Mediterranean climate.  Its waters teem with marine life—most notably sport fish and migrating whales.  The terrain surrounding the city as well as part of its coast is popular for off-roading.  Gentle hills, ocean, and desert make Rosarito Beach a pleasant locale on the Pacific Coast of Mexico.

Rosarito Map
Map of Rosarito

History of Rosarito

Various tribes of Yuman peoples once made their home in this region of Mexico.  Little is known about the earliest Mesoamerican people to roam here as hunters and gathers.  Later, tribes were known to practice a semi-nomadic way of life with agriculture.  The Spanish discovered the peninsula in 1535; however, they would not colonize the region for some centuries laer.  This is due to its rugged terrain, lack of adequate fresh water supplies, and hostile Native Americans who oppose Spanish subjugation.  It would take centuries before the missionaries took firm root in the peninsula and still longer for the indigenous people to assimilate.

Rosarito Street Map
Rosarito Street Map

In 1825 Rosarito’s first ranch came to be.  The settlement was not officially in Mexico until 1885.  For decades it remained a suburb of Tijuana but in 1995  its own city status.  As Tijuana grew through tourism, Rosarito became a more tranquil getaway to experience beach activities.  Recently, skyscrapers and high rise hotels punctuate the coast of Baja luring travelers from all over the globe.


Rosarito is one of Baja California’s most popular destinations.  It’s an easy drive from the border and its famous for hospitality, and food.  Many people visit Rosarito to enjoy its ocean-side beauty,  and water sports like scuba or kayaking.  Sportfishing is a popular activity in Rosarito.  As a result, various companies provide boats and guides to the hottest fishing spots.  In addition, eco-activities are also popular along this stretch of coast from whale watching to viewing other kinds of marine life.  The outlying areas of Rosarito are popular for off-roading, hiking, and camping.  Also, there are RV parks and campgrounds as well as coastal inns and hotels in and around Rosarito.  Finally, while there is a substantial vibrant nightlife in Rosarito, there are also plenty of family-friendly venues to enjoy.

Rosarito Beach Pier
Rosarito Beach Pier

Things to See and Do in Rosarito Beach

Puerto Nuevo: This traditional lobster village is one of the most popular stops for people visiting Rosarito and Baja North in general.  Famous for fresh lobster doused in butter and fried.  There is no better place on the peninsula to experience such fine food paired with such simple and authentically Mexican hospitality.  Puerto Nuevo Map

Puerto Nuevo
Puerto Nuevo

Christ of the Sacred Heart: This statue of Christ is a notable landmark on a hill to the south of the city.

Playas de Rosarito Baja California
Playas de Rosarito Baja California

El Museo at Festival Plaza: If you ever want to learn about Rattlesnake Tequila or even try some, come here.  Find out about the region’s tequila history and taste some authentic and locally made brew.

Horseback Riding: The hills and coastal region are ideal for riding horses.  Many tourists set aside time to ride through one of the local stables.

horses and quads in rosarito
Horses and Quads on Rosarito Beach

ATV Rental: Off-roading is incredibly popular in Rosarito.  Rentals require drivers to be at least eighteen years of age.

Water Sport: Swimming, scuba diving, snorkeling, and even surfing are popular pastimes on the long Rosarito stretch of coast.

Sport Fishing: Many people come to experience the exciting sport fishing scene.  Charter a boar or fish right from the Rosarito Pier.

Shopping:  A lot shopping venues particularly along Juarez Boulevard.  Many tourists enjoy shopping the city for its stores of ceramics, jewelry, and leather goods.

The Rosarito Beach Hotel: As one of the most iconic hotels of the Baja Peninsula, the hotel is well worth checking out.  The hotel sponsors various arts and cultural events and is a hub for city entertainment.

Rosarito Beach Hotel Entrance
Rosarito Beach Hotel

Mexican Car Insurance. Get the best coverage and prices here:®